I think that Nike focus its attention to the market of black people, because they are very atletic people, they are stronger, taller than white people, and in the case of basketball they are very good players.
Nike give them an oppotunity to get close to being a bit like the players they admire, not only basketball players, but also football players, runers, etc.
I think using Nike footweare distinguishes the black people, white people use Nike as well, but its more common to see black people wearing them.
Zinia Gutiérrez
well in this ad your comment look a little racist, i think than nike is not a only a brand for black people and people who make sports, nike try to explote all the markets than can is just nike try to make sneakers just for gay people do you like this? well to me perfect but for other people???
ResponderEliminarisaac lopez
you sound a little bit racist and also like if u were trying to make them see that nike is only for africanamericans, i understand your point but i think u could explain it with different words dont u think? :P
ResponderEliminar